Colors

We never use more than two colors on a single surface. The palette can be combined in different ways, but the rule is always the same: one brand color, paired with either white or black.

Brand Colors

The brand colors are bold and vibrant, bringing energy and clarity to the identity. These strong, saturated tones have historical roots in Ibsen’s first editions, printed by Hegel for Gyldendal in Copenhagen. The use of color was part of the marketing of the time
— a way to catch the eye in bookshop display windows.

Fire Red / Ildrød

#FF4000
RGB (255, 64, 0)
CMYK (0, 88, 95, 0)

Supporting Colors

The supporting colors, Chalk White / Kritthvit and Almost Black / Nesten sort, are neutral and work well alongside the brand colors. They’re used as background or text colors.

Chalk White / Kritthvit

#FFFFFF
RGB (255, 255, 255)
CMYK (0, 0, 0, 0)

Almost Black / Nesten sort

#2B2222
RGB (43, 34, 34)
CMYK (65, 68, 65, 71)